Ticketing for SITEVI 2025 is open, the international exhibition for the vine-wine, fruit, and olive-growing sectors reveals its key figures in a new and exclusive Fact & Figures report. Based on a survey conducted among professional visitors from 2021 and 2023, SITEVI sheds light on investment dynamics, major economic and climate challenges, and strategic priorities for the coming years.

A sector in motion: Investment & diversification

Industry professionals are clearly committed to evolving their operations:

  • 72% of respondents are considering an investment project, including 51% in the short or medium term (from immediate to 2 years).
  • 46% are working on a diversification project, reflecting a strong adaptation to market changes.

 

Top investment priorities include:

Tractor symbol
Tractors and traction equipment
Pictogramm de travail
Soil work and maintenance equipment
Protection symbol
Crop protection equipment
Grapes grap pictogram
Winemaking equipment
Tool icon
Winery construction and operational equipment
Current Challenges: Balancing Sustainability, Profitability, and Regulation

The study highlights the key challenges identified by professionals:

64%
Climate change
62%
Regulation and agricultural policy
29%
Profitability
Agricultural equipment

A positive business climate

The economic outlook over the next 12 months shows a certain level of caution across the sectors:

  • 95% of respondents plan to attend SITEVI 2025, reflecting strong interest in the equipment, solutions, and innovations presented.
  • 24% of respondents describe themselves as optimistic 
  • 51% remain neutral

Innovation at the heart of strategy

The most strategic topics for professionals are:

  • Adaptation to climate-related risks (47%)
  • Agroecological transition (27%)
  • Diversification (25%)
  • Oenology and varietal innovation (25%)
  • Low-carbon strategies (15%)


Other emerging topics: low-alcohol products, wine tourism, beekeeping...

For a complete and detailed overview of the sector’s figures, trends, and priorities:

Download the full survey results to explore key sector insights
New Technologies & Renewable Energy