That's why companies responding to these new issues have a prominent place at SITEVI. And to give everyone the chance to take part in the show, LAB TECH will be launched in 2023, in partnership with Agri Sud Ouest Innovation, La Ferme Digitale and La Wine Tech.
At LABTECH, more than 15 companies will be showcasing their innovations, and will be available to professionals for mini-conferences, round tables and pitches.
Overview of the companies and their innovative solutions at lab tech (non-exhaustive list)

Agrobit is an agtech startup that develops digital agriculture solutions and decision support systems (DSS) using crop images collected by optical tools (smartphones, tractor-mounted cameras, drones). Agrobit's mission is to help farmers and technicians optimizing the use of agro-inputs, reducing costs and the social and environmental impacts of agricultural activities up to 50%, in line with the EU Green Deal and the UN’s SDGs.
The flagship product is iAgro, an innovative mobile app that transforms the smartphone into a low-cost and scalable precision farming tool by leveraging AI, AR, computer vision, 3D modeling (digital twin) and cloud computing. The app allows to get biometric and biophysical data of tree crops, export reports, maps and the history of the health status of the field. Using common smartphones, the user performs a 3D scan on the target tree which is then analyzed by computer vision and AI algorithms, creating its 3D model and automatically calculating biometric parameters (thickness, height, canopy volume), vigor parameters (LAI, LWA, TRV) and optimal doses of agrochemicals and water to be distributed in the field. By repeating the scans in multiple points of the field, the app allows to generate vigor maps (useful for optimizing fertilization and harvest) and prescription maps for optimized variable-rate pesticide treatments. With respect to other technologies like satellites or fixed field sensors, iAgro is much more precise (especially for tree crops), scalable and cheaper, giving the possibility to the majority of farms (i.e., farms with less than 10 hectares that are the 70% in Europe) to enter and exploit the digital agriculture transformation. The app is sold in affordable annual subscriptions with increasing prices with respect to farm dimensions. The iAgro app has undergone regional and EU research projects in 2022-2024 to validate the algorithms in real field conditions (especially in vineyards, fruit orchards, olive groves). During these experimentations, the variable-rate pesticide treatments recommended by the app allowed to reduce the use of agrochemicals and water up to 62% in early phenological phases and up to 33% as mean value during the season, with nearly the same treatment efficacy and disease presence of the fixed rate treatments. The app also demonstrated to be able to lower the economic costs of the pesticide treatments up to 80€/ha/treatment. Along with iAgro, we offer also tree crop yield forecasting with tractor-mounted cameras (iTractor service) and drone image analysis for assessing stress and diseases (iDrone service).




With 30 years of experience, our outsourced export sales team supports you in growing your international sales.
Three types of services:
- Export Audit
- First Steps in Export
- Your Field Export Team
Thanks to our partners BPI France and Business France, numerous solutions to support international development and export are available.
Whether you are new to exporting or an experienced exporter, our team has hands-on experience, speaks 8 languages, and gives you access to a network of thousands of importers.
We travel on behalf of our clients to target markets and meet with importers and distributors. We handle negotiations and manage order follow-up.
Additionally, our Qualiopi-certified Training Organization allows you to access training funded through your OPCO or CPF.
Our areas of expertise : Strategy, Management, Administration, Marketing, KPIs, Negotiation, Export, Lead Buyer, International Trade, Communication, Leadership, Business Creation.

Sébastien COUCHET - President SAS COUCHET
“From experience comes innovation” https://sas-couchet.fr A hands-on man and engineer, I specialize in the world of bottling, mainly in the maintenance and auditing of packaging lines in the food industry. After 20 years spent as Technical Director for a leading sparkling and still wine group, I was confronted daily with water wastage in the rinsing process of bottling lines, and I promised myself to find THE solution to remedy the situation. With a wealth of industrial experience behind me, in 2022 I set up my own company, SAS COUCHET, to put my skills and expertise at the service of players in the agri-food industry (Consulting, Audit, Training, Level 3 Maintenance). At the same time, with my “obsession” with water saving as an absolute necessity, I developed the First LADY® device, a genuine innovation registered and patented with the INPI under number FR3148917. I set about creating this unique device, in total harmony with the demands for “water sobriety” in the agri-food sector, a major consumer of this now scarce and precious resource. The First LADY ® meets current standards for the use of recycled water in industry. With the support of the BPI, SAS COUCHET is now manufacturing the 1st FIRST LADY®, and will also have the pleasure of presenting it to you at the SITEVI Montpellier trade show in November 2025."

Wine Pilot is the dedicated branch of Food Pilot, our digital solution for measuring and managing :
- environmental progress and decarbonization of your products
- your company's CSR progress
Wine Pilot primarily addresses the decarbonization challenge focusing on vineyards for climate strategy management (with ADELPHE ) and for companies aiming to manage decarbonization, with SBTI goals.
Wine Pilot also enables companies to monitor other environmental KPIs (in addition to carbon) and to measure their environmental footprint through scores. Last but not least, Wine Pilot enables the environmental pillar to be implemented as part of a comprehensive CSR management.

An expanded offering in the Lab Tech area



Naïo Technologies is a French start-up, a pioneer and global leader in agricultural robotics.
Created just over ten years ago by two passionate engineers from the agricultural sector, Gaëtan Séverac and Aymeric Barthes, Naïo Technologies is convinced that it is possible to respect and celebrate our heritage while daring to shape the future and our ecological transition towards a more environmentally friendly precision agriculture that respects ecosystems and humans.
That is why Naïo develops 100% electric and autonomous robots that allow farmers to focus on higher value-added tasks (and leave the robot to take care of tasks such as sowing or weeding), reduce the labor intensity of work or even compensate for the lack of manpower.

Weenat : Thanks to this information, they can improve their farm's technical, economic and environmental performance, because every decision they make is based on data collected as close to the crop as possible.
In 2021, Weenat acquired Weather Measures, a leader in spatialized meteorology for the agricultural sector. Its multi-source algorithm makes it possible to provide spatialized weather data with an accuracy of one square kilometer.
The new entity integrates the entire agro-meteorological data value chain and now has more than 50 employees, 160 partners and agricultural distributors, 18,000 users and 12,000 sensors installed in 8 European countries.