In a context of increasing diversification, fruit growing faces new challenges, particularly water management. Smart irrigation has become a strategic solution to secure crops and optimise resources. Discover the trends, key figures, and innovations through the exhibitors, technical content, and conferences at SITEVI, spotlighting these critical advancements for the sector’s future.

Smart irrigation: a strategic lever for the sectors

Smart irrigation is emerging as a lever for innovation and performance in the winegrowing, winemaking, fruit, and olive growing sectors. It enables the optimization of water usage, improves yields, reduces energy costs, and limits the use of inputs.

These solutions offer concrete prospects to enhance crop resilience and support more sustainable and competitive agriculture.

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Smart irrigation

Performance and consumption: key indicators
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  • Agriculture accounts for 11% of water withdrawals in France, representing 3.4 billion m³ in 2020, with 92% dedicated to irrigation.
  • In summer, agricultural consumption can reach up to 80% of available water resources.
  • Micro-irrigation, still a minority (8% of surface area), grew by +120% between 2010 and 2020, driven by fruit growing.
  • Connected solutions already enable 30-50% water savings through sensors and control algorithms, saving 32 million m³ of water in France in 2023.



A rapidly growing market


Valued at €500 million in Europe by 2025, the smart irrigation sector is experiencing an annual growth of 12 to 15%, driven by IoT, mobile applications, and next-generation sensors.

Beyond water efficiency, these innovations also offer yield gains (+15%), reduced energy costs (-10%), and a reduction in inputs (-50%).


From November 25 to 27 in Montpellier, SITEVI 2025 will showcase these solutions through specialized exhibitors and technical conferences. A strategic event to anticipate climate challenges and support the transition to more resilient and competitive agriculture.

Discover the benefits and trends of the sector